Implementation of e-marketing via instragram on the sustainability of MSMEs in the face of the covid-19 pandemic in Baubau city

The Covid-19 pandemic has had such a big impact on all circles, especially students who are overseas.Since the implementation of government policies, namely lockdown and social distance in various regions, many overseas have turned to become MSME activities for their survival.Not only that.The also weakened several sectors, economic sector.In midst this pandemic, MS difficulty developing businesses.In study, study saw extent implementing E-Marketing MSMEs via Instagram city BAUBAU .This uses qualityative method with phenomenal approach.This research proves that e-marketing linguistics through carried out by developers is accordance consumers marketing. I implemented Pedemic so business continue generate value.Keywords:E-Marketing, Instagram, UMKM,